![]() ![]() “Long before her hair was trending on TikTok, it was trending on Instagram. ![]() “I am absolutely obsessed with Matilda’s hair and have been for years,” celebrity stylist Justine Marjan told me. Though curtain bangs started making headlines in 2020, Djerf cut hers in 2017 - a true trendsetter. ![]() Like, I didn’t get to decide where pieces were made, in what exact fabric, the working conditions… So that’s when me and my boyfriend, who is also my business partner, were like, ‘OK, maybe let’s try to see what happens, or try to launch a brand with no prior experience whatsoever,’” Djerf said. ‘OK, so we’re selling out.’ I got to be creative, but I didn’t get to decide everything. She had done design collaborations with other brands, but like so many creators/collaborators-turned-entrepreneurs, she wanted to assume more creative control. “For me, it wasn’t like, ‘I want to be an influencer.’ It just kind of happened - which I’m very blessed that it did.” In 2019, she launched Djerf Avenue, a clothing line that sells minimal clothing perfect for a, kind of, rolled-out-of-bed-looking-impossibly-chic vibe. Djerf recalled that she started posting on Instagram in 2016, though it was not until 2018 that it became a career for her. On Zoom, her fans will be pleased to know, her hair is just as perfect as it is on TikTok and Instagram. Naturally, I needed to talk to Djerf, who lives in Stockholm. i love her sm”Ī post by Djerf herself in which she is sitting on the floor using her Airwrap has 2.5 million views and 275,000 likes. there is nobody on this planet who can seriously make me consider paying $50 on a rainbow headband. i’m booking another hair appointment to get curtain bangs again. A text overlay reads: “i don’t think anyone truly understands the chokehold miss matilda djerf has on me she is the it girl of the century. everything about her is beautiful. The girls that don’t, don’t.” The hashtag #matildadjerf has 18.2 million views.įinally, a post by pictures user Gabby Schiesser standing and holding her phone, hand on her hips. Another reads, “the feminine urge to be obsessed with Matilda Djerf,” and is set to the popular sound: “I already told you. On TikTok, videos about Djerf have been paired with a sound from “Mean Girls” : “I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” Another post in which user Haley Pham (1.4 million followers) styles her hair like Djerf is labeled, “POV: you want her hair,” and uses Matilda Djerf’s name as a hashtag. Her signature style is big, round voluminous waves, like a modern Farrah Fawcett. She does her hair using Dyson’s Airwrap, which has a cult-like following among those who can afford its $550 price tag. Djerf has long blonde waves and face-framing curtain bangs that shape her full cheeks. Though perhaps nothing out of the ordinary, at first glance, it is, unquestionably, beautiful. That’s why we need to talk about Matilda Djerf’s hair. What is freehand haircutting?Īs the name suggests, freehand haircutting involves cutting hair without the restriction of a guiding tool, such as a comb, and in the hair’s everyday state (although, most salons will ask that you wash your hair before your appointment).On TikTok, where there’s nothing more potent than a transformation, you’ll find countless videos of Djerf’s fans recreating her looks - most often, her hair looks. To gain some insight into the trend, I spoke with Sydney-based hairstylist Laura Spinney and hairdresser Chris Welch of Melbourne salon Donna Sheridan to demystify the haircuts that warrant a double take. Think multi-layered mullet-shags, wispy wolf cuts and chopped-up jellyfish cuts.īut it’s not easy to use dishevelment and chaos as the guiding principles for creating bloody cool hair. While the technique has been around for some time – and I’m sure we’ve all attempted an at-home kitchen-scissor style botch job – it’s behind some of the recent viral hair trends circulating TikTok. As it turns out, in the hair world this is called ‘freehand haircutting’, and my friend swears she’s never turning back.įor more hair talk, head to our Beauty section. She told me she had just gone to the salon, with nothing but some mullet reference photos, and asked her hairdresser to cut her locks as they were: natural, dry, and lived in. I knew something was up when my colleague showed up to work sporting a new hairstyle I can only describe as having a half-mullet, half raven’s nest kind of look about it. “Did you do something new to your hair?” I asked, like a clueless male movie character trying to figure out if their girlfriend had changed their appearance in some way. ![]()
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